Coca Cola x TH!RD ACT
Strategist: Sophie Hawkins | Designer/Copywriter: Bree Johnson | Art Director: Gabe Hawkins
QUESTION
How can we get people 60+ to think and act on climate change?
WHO
Ages 60+ who are family-focused and nostalgic for the past.
WHAT THEY THINK
Climate Change is important but less of a priority compared to younger generations.
HOW WE CONVINCE
Legacy Thinking.
HOW THEY BELIEVE
It embodies the ensuring of a future of future generations. In this case, their grandchildren.
HOW WE DO IT
Coca-Cola x TH!RD ACT a partnership that highlights something that is family-focused in its entirety: the holidays. Encourage boomers through recreations of classic vintage holiday ads with a climate change spin.
