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Tecovas

Strategist: Sophie Hawkins | Copywriter: Ella Durchin | Art Director & Designer : Ryan Pham

QUESTION

How can we position Tecovas a brand that is both durable and fashion-forward?

WHO

Blue collar women aged 20-35.

WHAT THEY THINK

Duality is essential, they look for a brand that sticks with them through all aspects of their day

HOW WE CONVINCE

Positioning Tecovas as the boot they take from her tough and dirty work days, to a night out with her friends. The perfect boot for is one that is resistant to dirt and grime, comfortable for her feet, and fashionable enough for a date.

HOW THEY BELIEVE

In Leon, Mexico artisans create the boots through a 200 step process. Premium leather and goodyear welt construction keep the boots in strong condition. In a highly competitive market that tends to favor fashion or durability, Tecovas chooses both.

HOW WE DO IT

Built for work, crafted for style. Tecovas are boots that do it all.

Columbia Sportswear

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