Graviet
Strategist, Copywriter, Designer & Art Director: Sophie Hawkins
QUESTION
How can we increase awareness and the scope of Graviet and expand their audience?
WHO
Gen Z creatives.
WHAT THEY THINK
They reach for brands that are comfortable and fashion-forward. Prioritizes versatility and sustainability as well as aesthetic.
HOW WE CONVINCE
The product. Graviet is rooted in simplicity, which allows for creative freedom. Graviet is a host for versatility that promotes expression.
HOW THEY BELIEVE
Showcase Graviet’s creative taste through their founders Mada Graviet and Bella Beckstead. Emphasize that aesthetic and comfort have always been at the forefront since its founding.
HOW WE DO IT
An exclusive pop-up event in New York City, spreading awareness, where their audience can “Color their Closet” with Graviet’s hoodies. It promotes the brands versatility, creative taste and invites their audience to make the brand their own.
All photos sourced from Graviet Instagram/Website, sweatshirts modeled by Lila Flowers via graviet.co
This was done for a class project.
