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THE COPY SHOP

Strategist: Sophie Hawkins | Copywriter: Ella Durchin | Art Director & Designer : Ryan Pham

QUESTION

How can we increase visibility for a local business and encourage patrons to shop small without sacrficing cost and quality?

WHO

Busy Students 18-25.

WHAT THEY THINK

Printing can be an expensive and frustrating hassle.

HOW WE CONVINCE

The Copy Shop is more than just printing out your school papers, but for printing for anything you need. Highlight efficiency and personalization.

HOW THEY BELIEVE

The Copy Shop, each customer gets a personalized and expert experience, with high quality printing results. Printing services from big corporations or chains do not offer the welcoming and personalized experience.

HOW WE DO IT

We realized that students want something trustworthy and convenient. We realized by focusing in on collaborations with student organizations and promoting their quality, it would call attention to their business.

Graviet

Letterboxd Consumer Journey Mapping