THE COPY SHOP

QUESTION

How can we increase awareness and the scope of Graviet and expand their audience?

WHO

Busy Students 18-25.

WHAT THEY THINK

Printing can be an expensive and frustrating hassle.

HOW WE CONVINCE

The Copy Shop is more than just printing out your school papers, but for printing for anything you need.

HOW THEY BELIEVE

The Copy Shop, each customer gets a personalized and expert experience, with high quality printing results. Printing services from big corporations or chains do not offer the welcoming and personalized experience.

HOW WE DO IT

We realized that students want something trustworthy and convenient. We realized by focusing in on collaborations with student organizations and promoting their quality, it would call attention to their business.

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Graviet

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Letterboxd Consumer Journey Mapping